Never trust...

A creative who says, "that's out of scope."

An account person who says, "the client has some concerns."

A client who says, "we need you to frighten us."

A producer who says, "we're running hot on that."

An agency who says, "salaries are frozen."

A social media maven who says, "this will get engagement."

A planner who says, "here's my insight."

An analytics person who says, "this is working because..."

A copywriter who says, "it's as short as it can be."

An art director who says, "stock is fine for this."

Anyone who says, "stock is fine for this."