When I get home from work (if I get home from work) the last thing I feel like doing is having a "conversation with a brand." The fact is, many nights I barely feel like having a conversation with my wife. And while I might interact with my five-year-old golden retriever, I certainly don't feel like interacting with a plastic wrap, deodorant or potato chip.
Some nights, what I feel like doing is interacting with my arm chair. Having a sandwich, a glass of seltzer and watch the Mets lose walking away.
But TV has a problem.
Because "no one watches TV anymore," or because of our near universal lust for mammon, there is very little programming on. Watching TV has become the video equivalent of viewing a Val-Pak--one of those envelopes you get in the mail stuffed with nothing but coupons for carpet cleaning and moving services.
The problem with TV is that there's no TV on TV anymore. Last night, I got home in time for Final Jeopardy! There were literally seven minutes of commercials and promotional announcements, two minutes of show, then seven more minutes of commercials.
On top of that assault, there's the fact that you now have to pay for TV twice. Once when you pay the monopoly that controls cable in your area for the privilege of watching. And again when you pay with your time.
People don't hate TV.
They hate being screamed at by commercials. And they hate being used by cable companies.
I can't be the only one who gets home at night as tired as a dog. To be honest, if there were re-runs of the old Donna Reed show, sans commercials, I'd turn it on in a heartbeat.
There's nothing wrong with TV that civility, moderation, respect and courtesy on the part of broadcasters and cable companies wouldn't cure.